Better understand

cart abandonment

Find out how many of your customers abandon their purchases and how much revenue potential your online shop is missing out on.

  • Instant results
  • Free of charge
  • Powered by Google Analytics (GA4)

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Here’s how it works

Get your data

Retrieve your shop data in just a few clicks by logging into your Google Analytics account.

Start the analysis

Run your cart abandonment analysis and get instant feedback.

Understand cart abandonment

Discover how many customers abandon the purchase process and how much revenue potential you’re missing out on.

Your customer journey at a glance

See at a glance how your customers move through the purchase process and where they drop off. This data reveals where you can optimize your shop’s customer journey. That way, you can focus on the right areas to boost your conversion rate and win back potential buyers.

View customer journey

Calculate your abandonment rate

Find out your online shop’s abandonment rate and how it changes over time. Track the development of cart abandonment to react quickly to shifts in behavior. Also discover how much revenue you’re missing due to abandoned purchases.

Calculate abandonment rate

Uncover your revenue potential

Calculate the hidden revenue potential in your shop and find out how much you could earn by recovering abandoned carts. With the right strategy, you can boost your sales by targeting and winning back those lost customers.

Check revenue potential

Start your cart abandonment analysis now

Analyze in just a few steps how many of your customers abandon the purchase process and how much revenue potential is being lost.

Start free analysis

Tutorial

Frequently Asked Questions

Cart abandonment are customers who add an item to their shopping cart but do not complete the purchase. This can happen for various reasons, such as unexpected costs, complicated checkout processes, or personal reasons.

A cart abandonment analysis reveals how many customers abandon the purchase process in your online shop. These insights help you make targeted improvements to increase your conversion rate and boost revenue.

Cart abandonment can be reduced through a variety of measures. It’s important to keep the checkout process as simple as possible. Additionally, personalized recommendations and targeted retargeting campaigns can help win back potential customers. Intelligent trigger emails and pop-ups are especially effective tools.

Cart abandonment analysis works in three simple steps. First, you retrieve your shop data by logging into your Google Analytics account. Then, you start the analysis and receive instant feedback. The analysis shows how many customers abandon the purchase process and how much revenue potential you’re missing out on—so you can make targeted optimizations.

Your data is accessed and analyzed only once with your explicit consent. We do not store or modify any of your data. It is used solely within our tool to provide you with meaningful results.